A Stoke-on-Trent software developer is continuing its rapid expansion by adding to its UK sales force.

Parker Software has taken on two new staff, who will be based at its Tunstall headquarters, and is looking for another two sales people to work around the country.

The expansion – which has seen company turnover double in the last year – has been funded by the success of their Microsoft certified WhosOn? program, which enables companies to see who's using their website at any one time.

And it means Parker is competing directly with much larger American companies, such as LivePerson, who are listed on the NASDAQ Stock Exchange.

Owner Stephen Parker said: “We are already punching above our weight by competing with giants like LivePerson in the States, but we are looking to build our UK profile, because only 25% of our customers are based here.

“By adding functionality, like the new callback facility, and expanding our sales force, we hope to maintain the success we've had over the past four years.”

Website administrators are alerted every time someone hits their site, and they can then track the user as they go from page to page, or interact with them via a LiveChat facility. The user can also request a callback, regardless of where they are in the world.

But the software is not just an advanced web monitoring tool. WhosOn? can also be used for order management, gathering customer information, and providing effective customer support.

Stephen said: “We are building a suite of software to enable companies to see and communicate with who's on their website.

“Companies can communicate with their customers free of charge, because calls can be made through the Internet and are not subject to normal call charges.

“But it's much more than that – we can track exactly where the user is, where they have come to the site from (even down to the exact search terms used), and even who they are, so it's a very powerful tool in gathering customer information.

“It also enables companies to monitor the success of pay-per-click campaigns, detect pay-per-click fraud (for instance if a competitor was repeatedly visiting the site to distort the figures), generate automated reports, and receive alerts if pages go offline.”

Parker has also developed a ‘white label' version of the software, so ISPs and web designers could add their own branding and include it in their portfolio.

This will work alongside the other two versions, which can either be hosted on Parker's servers or installed and monitored easily by the customer.

There are currently over 2000 users of the software, in more than 20 countries worldwide, including Boeing Airlines, Harvard University , Microsoft, and 20 th Century Fox in America , and a number of local authorities in the UK .

For more information, contact Richard Swancott at MarketCare PR on 01782 416371 or 07880 733138, or via email at richardswancott@marketcare.net .

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