Very few firms can justifiably call themselves Ghostbusters, but a new software package has given its designers every right to that claim!

Parker Software have just released version 4.2 of their WhosOn program, which enables businesses to watch visitors to their website in real time, and interact with them via a live chat facility.

This means businesses can build a relationship with visitors, making them more likely to become customers, rather than 'ghosts' who come to the site and leave without making any contact with the company.

The software also allows businesses to track exactly where the customer has come to the site from, so they can monitor the success of pay-per-click advertising campaigns.

Developer Stephen Parker said: "Most web sites visitors are like ghosts, they are invisible to you whilst they are on your web site.

"Up until now the only way to know if someone has been on your website is by manually running web stats reports which are available long after the visitor has left.

"This software enables companies who invest in pay-per-click marketing, for instance Yahoo and Google Adwords, to see exactly what visitors are looking for on their web site - even down to the specific term used in the search.

"In other words they can see just how effective their campaigns are, and whether they should continue to spend money in that area.

"Companies can spend a lot of money on PPC campaigns without really knowing how much business they are bringing in - they know traffic to the site is increasing but it's just guesswork.

"WhosOn will help you convert your visitors into customers."

WhosOn is available in three versions: one aimed at Web designers & ISPs, who can offer the service to their customers; an Installable version, which a company can use to monitor its organisational domains; and a Hosted version, which is available direct from Parker Software's premises in Stoke-on-Trent .

Details can be found on the company website: www.whoson.co.uk .

For more information, contact Richard Swancott at MarketCare PR, on 01782 416371 or 07880 733138, or via email at richardswancott@marketcare.net .