Promotion is not everybody's cup of tea and while most business owners are good at what they do, they don't always understand marketing and promotion - or have the time for it. We understand this.
IT IS ALSO A WELL KNOW FACT THAT IF YOU FAIL TO PROMOTE, A TERRIBLE THING HAPPENS... ABSOLUTELY NOTHING!
While Public Relations in its broader sense is about reputation, most companies today are interested in one thing and one thing only... MORE BUSINESS
MarketCare was founded in 1988, by a former journalist, John Fisher, to offer companies a cost-effective way of promoting themselves...
IT MEANS MORE TANGIBLE RESULTS TO SHOW FOR YOUR MONEY.
Today, While MarketCare will also design you a new I.D., brochure or newsletter - and even produce a digital promotional film on CD or DVD - the core business revolves around Press releases and editorial.
Why?
Not only is it a lot cheaper than advertising, but editorial has perceived independence;
people believe what they read and respond more positively.
Also, a typical advertisement might set you back anything from £300 up to £3000 -
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and all you've got is a presence in one publication, which is not very good economics.
With PR you can have editorial in several publications all at once...spreading the load and getting more business at the same time - all for a fraction of the cost of advertising.
NOW THAT MAKES GOOD BUSINESS SENSE.
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